Privacy policy

Last updated: November 3, 2026

Mabel Alert is a brand of Westford Global LLC ("Mabel Alert," "we," "us," or "our"). We know that a safety watch handles very personal information, such as where someone is and when they need help. This Privacy Policy explains what information we collect, why we collect it, who we share it with, and the choices and rights you have.

This policy applies to our website mabelalert.com, the Mabel Alert watch, the Mabel Alert family app and our customer support (together, the "Service"). In this policy, the "account holder" is the person who buys and manages the Service, and the "wearer" is the person who wears the watch. They can be the same person.

Questions or requests? Email support@mabelalert.com.

1. Information we collect

Information you give us

• Name, email address, phone number, shipping and billing address
• Order and plan details
• Account login details for the app and website
• Information about the wearer that you add, such as name, profile photo and the contacts who receive calls and alerts (names and phone numbers)
• Messages you send to our support team

Payments are processed by our payment providers. We do not store your full card number.

Information from the watch

• Location: the watch's location based on GPS, nearby Wi-Fi networks and cell towers, and a history of recent locations
• Alerts: SOS button presses, fall alerts, safe-zone alerts and low-battery alerts, with the time and location
• Call information: which numbers were called or called the watch, and the time and length of calls. We do not record the content of calls.
• Device information: battery level, signal strength, whether the watch is on or offline, settings, software version, and identifiers such as the IMEI number, SIM card number and the watch's phone number
• Voice messages: if you use a voice message feature between the app and the watch, those messages

Information from the app and website

• Information about your phone or computer, such as device type, operating system, app version, IP address and browser
• How you use the app and website, and crash reports
• Cookies, pixels and similar technologies on our website (see section 8)

Information from others

We may receive information from our partners, such as delivery updates from shipping companies, payment confirmations from payment providers and SIM activation status from our cellular providers.

2. Microphone, audio and camera

• Calls: the watch has a microphone and speaker for phone calls. Calls go directly over the phone network. We do not record, store or listen to calls.
• Automatic answer: if switched on, the watch answers calls automatically so the wearer does not need to press a button.
• Audio check-in: this feature lets an approved family member call the watch so that it answers automatically, for example to hear what is happening around the wearer after an alert. Only people approved in the account can use it. We do not record or store this audio. This feature may only be used with the wearer's knowledge and consent, and never to secretly listen to someone.
• Camera: the current Mabel Alert watch does not have a camera, and we do not collect photos or video from the watch. If we ever add a device or feature with a camera, extra sensors or new audio functions, we will update this policy before it is used and ask for consent where the law requires it.

3. Consent of the wearer

The Service shares the wearer's location and alerts with others. If you set up the watch for another person, you confirm that:

• the wearer knows about the watch, its location sharing and its features, and agrees to use it, or you have the legal authority to agree on their behalf (for example as their legal guardian or under a power of attorney); and
• you have shown or explained this Privacy Policy to the wearer.

Using the Service to track or listen to someone without their consent is not allowed and may be illegal. We may suspend accounts that misuse the Service.

4. How we use information

• To provide the Service: activate the SIM card, connect the watch to the app, make SOS calls, send fall and other alerts, and show the wearer's location to approved family members
• To process orders, payments, shipping, returns and warranty claims
• To provide customer support and send important messages about your plan, your watch and the Service
• To keep the Service working, safe and reliable, fix problems and improve our products
• To prevent fraud and misuse, and to meet legal obligations
• For marketing about our products, by email or online, where allowed by law. You can opt out at any time.

We never use location, alerts, call information or other information from the watch for advertising.

5. Who we share information with

• Family members and contacts you approve: they can see the wearer's location and receive calls and alerts.
• Service providers who help us run the Service, only for that purpose: hosting and server providers, cellular and SIM providers, the watch manufacturer for technical support and software updates, our online store platform (Shopify), payment providers, subscription billing software, email and customer support tools, shipping and fulfillment partners, and analytics and advertising partners (website information only, never information from the watch).
• Emergency services or authorities: Mabel Alert does not call 911 or emergency services for you. We may share information with authorities if the law requires it, or if we believe in good faith that it is needed to protect someone's life or safety.
• Business changes: if our business or brand is sold or merged, information may be transferred to the new owner, who must protect it as described in this policy.

We do not sell your personal information for money. Some cookies and pixels on our website are used for advertising, which some US state laws call "selling" or "sharing." You can opt out as explained in section 10.

6. Sensitive information

Precise location, and alerts such as fall alerts, may be considered sensitive information, or in some states consumer health data. We use this information only to provide the Service you asked for. We do not sell it and do not use it for advertising. By activating the watch and its features, you consent to this use. You can withdraw your consent by switching off features or cancelling your plan, but the Service will then not work, or not work fully.

7. How long we keep information

• Location history: kept for up to 90 days, then deleted
• Alert and call history: kept for up to 12 months
• Account information: kept while your account is active
• After you cancel: information from the watch is deleted or anonymized within 90 days. Order, payment and tax records are kept as long as the law requires.

8. Cookies and similar technologies

Our website uses cookies and similar technologies to make the store work (for example your cart), to understand how visitors use the site, and to show relevant ads on other websites and social media. You can manage cookies in your browser and through the cookie or privacy settings on our website. Our website respects the Global Privacy Control (GPC) signal where required by law.

9. Where information is stored and how we protect it

We operate in the United States and other countries. Your information is stored on our own servers and the servers of our service providers, which may be in the United States or other countries. When information is transferred internationally, we take steps to protect it as required by law. We use security measures such as encrypted connections and access controls. No system is 100% secure, so please keep your password safe and tell us right away at support@mabelalert.com if you think your account has been misused.

10. Your choices and rights

Depending on where you live, you may have the right to:

• know and access the personal information we have about you, and get a copy
• correct information that is wrong
• delete your information
• opt out of the "sale" or "sharing" of personal information and of targeted advertising
• limit the use of sensitive information
• appeal our decision if we deny your request

Residents of the European Economic Area, the United Kingdom and Switzerland also have rights under the GDPR, including the right to object to or restrict processing, the right to data portability, and the right to complain to their local data protection authority. We use information to perform our contract with you, to meet legal obligations, for our legitimate interests in running and improving the Service, and with your consent where required.

How to make a request: email support@mabelalert.com with the subject "Privacy request." We may need to verify your identity before we act. An authorized agent may make a request for you with your written permission. We respond within the time required by law, usually within 30–45 days. We will not treat you differently for using your privacy rights.

Marketing emails: you can unsubscribe at any time using the link in each email. We will still send important messages about your order, plan and watch.

11. Children

Our website and Service are not directed to children under 13 (or under 16 in the European Economic Area), and account holders must be at least 18 years old. We do not knowingly collect personal information from children. If you believe a child has given us information, email support@mabelalert.com and we will delete it.

12. Links to other websites

Our website or app may link to other websites or services, such as app stores and map services. Their privacy practices are their own, and we encourage you to read their privacy policies.

13. Changes to this policy

We may update this policy from time to time. We will show the new date at the top of this page. If we make important changes, we will tell you by email or in the app before they take effect.

14. Contact us

For any privacy question or request, email support@mabelalert.com.

Westford Global LLC (Mabel Alert)
33 N Gould St, Sheridan, WY 82801, United States
support@mabelalert.com